<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://macaubas.com/</loc></url><url><loc>https://macaubas.com/blog/</loc></url><url><loc>https://macaubas.com/blog/backlog-ready/</loc></url><url><loc>https://macaubas.com/blog/cobrar-pelo-valor/</loc></url><url><loc>https://macaubas.com/blog/efetivo-e-nao-eficiente/</loc></url><url><loc>https://macaubas.com/blog/falhe-cedo-aprenda-rapido/</loc></url><url><loc>https://macaubas.com/blog/reunioes-diarias-levante-suas-maos/</loc></url><url><loc>https://macaubas.com/busca/</loc></url><url><loc>https://macaubas.com/en/</loc></url><url><loc>https://macaubas.com/en/about/</loc></url><url><loc>https://macaubas.com/en/appearances/</loc></url><url><loc>https://macaubas.com/en/appearances/2009-10-09-2-anos-de-agilidade-na-globo-com/</loc></url><url><loc>https://macaubas.com/en/appearances/2009-10-31-introducao-a-metodos-ageis/</loc></url><url><loc>https://macaubas.com/en/appearances/2010-08-19-globo-com-construindo-um-dos-maiores-portais-da-internet-brasileira/</loc></url><url><loc>https://macaubas.com/en/appearances/2011-07-02-globo-com-por-que-amamos-open-source/</loc></url><url><loc>https://macaubas.com/en/appearances/2011-09-05-abrace-as-incertezas-a-ilusao-do-controle/</loc></url><url><loc>https://macaubas.com/en/appearances/2011-09-30-globo-tech-talks-lightning-talks-no-espaco-da-globo-com/</loc></url><url><loc>https://macaubas.com/en/appearances/2011-11-25-scrum-nao-e-suficiente-ultrapassando-o-basico/</loc></url><url><loc>https://macaubas.com/en/appearances/2012-09-05-scrum-beyond-the-basics-ultrapassando-o-abc-do-scrum/</loc></url><url><loc>https://macaubas.com/en/appearances/2014-09-24-mudando-o-foco-de-processos-para-pessoas/</loc></url><url><loc>https://macaubas.com/en/appearances/2016-01-26-a-tv-na-era-do-streaming-como-emissoras-e-novos-players-estao-se/</loc></url><url><loc>https://macaubas.com/en/appearances/2018-12-06-um-panorama-dos-ultimos-10-anos-da-agilidade-em-ti-no-brasil/</loc></url><url><loc>https://macaubas.com/en/appearances/2019-08-15-desenvolvimento-para-big-screen-fragmentacao-entropia-infinita/</loc></url><url><loc>https://macaubas.com/en/appearances/2020-06-02-os-efeitos-da-covid-no-consumo-de-streaming/</loc></url><url><loc>https://macaubas.com/en/appearances/2021-05-11-o-hub-digital-no-bbb21/</loc></url><url><loc>https://macaubas.com/en/appearances/2021-05-14-globoplay-no-bbb21-rajadas-e-recepcao-de-conteudo/</loc></url><url><loc>https://macaubas.com/en/appearances/2021-06-01-bbb-tecnologias-para-o-conteudo/</loc></url><url><loc>https://macaubas.com/en/appearances/2021-11-12-desafios-da-construcao-do-data-lake-nas-organizacoes-parte-1/</loc></url><url><loc>https://macaubas.com/en/appearances/2022-05-18-como-a-globo-derrotou-o-loading-no-globoplay/</loc></url><url><loc>https://macaubas.com/en/appearances/2022-06-20-globotech-blog-lancamento/</loc></url><url><loc>https://macaubas.com/en/appearances/2022-08-23-rethink-your-ott-workflow/</loc></url><url><loc>https://macaubas.com/en/appearances/2022-08-23-streaming-e-buffering-na-globo/</loc></url><url><loc>https://macaubas.com/en/appearances/2022-09-13-plataformizando-na-globo/</loc></url><url><loc>https://macaubas.com/en/appearances/2023-04-15-tecnologias-utilizadas-pela-radio-e-tv-brasileira-no-qatar-2022/</loc></url><url><loc>https://macaubas.com/en/appearances/2023-06-21-produto-e-engenharia-com-igor-macaubas/</loc></url><url><loc>https://macaubas.com/en/appearances/2023-08-10-podcasts-o-presente-e-o-futuro-do-consumo-de-audio-na-internet/</loc></url><url><loc>https://macaubas.com/en/appearances/2024-04-15-streaming-producao-distribuicao-e-monetizacao/</loc></url><url><loc>https://macaubas.com/en/appearances/2024-11-08-eventos-set-expo-tecnologia-e-imersao/</loc></url><url><loc>https://macaubas.com/en/appearances/2024-11-27-diretor-de-produtos-globo-video-3d-foi-um-delirio-do-mercado/</loc></url><url><loc>https://macaubas.com/en/appearances/2025-06-20-codigo-ia-e-sobrevivencia/</loc></url><url><loc>https://macaubas.com/en/appearances/2025-08-18-alem-da-recomendacao-como-a-ia-generativa-esta-criando-universos/</loc></url><url><loc>https://macaubas.com/en/appearances/2025-08-18-convergencia-tecnologica-sinergias-entre-streaming-e-dtv-para-a-nova/</loc></url><url><loc>https://macaubas.com/en/appearances/2025-09-25-inovacao-em-escala-como-a-globo-alcanca-90-milhoes-de-usuarios/</loc></url><url><loc>https://macaubas.com/en/appearances/2025-12-29-a-era-do-streaming-como-a-tecnologia-redefine-o-consumo-de-conteudo/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-04-19-making-data-pay-how-data-is-becoming-the-operating-system-for-media/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-04-21-monetizacao-transmidia-conectando-conteudo-plataformas-e-novos/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-08-18-a-nova-experiencia-do-fa-na-copa-do-mundo-2026-imersao-interatividade/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-08-20-o-consumo-de-midia-em-2030-6g-wifi-x-e-a-revolucao-da-midia-imersiva/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-08-21-how-globo-is-transforming-broadcasting-with-ai-cloud/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-09-24-painel-live-streaming-copa-do-mundo-e-picos-de-audiencia/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-09-29-aula-14-tecnologia-e-diversidade-de-pensamento/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-09-29-igor-macaubas-da-globo-transmissao-da-copa-ia-e-o-futuro-do-streaming/</loc></url><url><loc>https://macaubas.com/en/appearances/2026-10-07-episode-11-igor-macaubas-globo/</loc></url><url><loc>https://macaubas.com/en/in-the-media/</loc></url><url><loc>https://macaubas.com/en/podcasts/</loc></url><url><loc>https://macaubas.com/en/search/</loc></url><url><loc>https://macaubas.com/en/talks/</loc></url><url><loc>https://macaubas.com/internacional/</loc></url><url><loc>https://macaubas.com/na-midia/</loc></url><url><loc>https://macaubas.com/palestras/</loc></url><url><loc>https://macaubas.com/participacoes/</loc></url><url><loc>https://macaubas.com/participacoes/2009-10-09-2-anos-de-agilidade-na-globo-com/</loc></url><url><loc>https://macaubas.com/participacoes/2009-10-31-introducao-a-metodos-ageis/</loc></url><url><loc>https://macaubas.com/participacoes/2010-08-19-globo-com-construindo-um-dos-maiores-portais-da-internet-brasileira/</loc></url><url><loc>https://macaubas.com/participacoes/2011-07-02-globo-com-por-que-amamos-open-source/</loc></url><url><loc>https://macaubas.com/participacoes/2011-09-05-abrace-as-incertezas-a-ilusao-do-controle/</loc></url><url><loc>https://macaubas.com/participacoes/2011-09-30-globo-tech-talks-lightning-talks-no-espaco-da-globo-com/</loc></url><url><loc>https://macaubas.com/participacoes/2011-11-25-scrum-nao-e-suficiente-ultrapassando-o-basico/</loc></url><url><loc>https://macaubas.com/participacoes/2012-09-05-scrum-beyond-the-basics-ultrapassando-o-abc-do-scrum/</loc></url><url><loc>https://macaubas.com/participacoes/2014-09-24-mudando-o-foco-de-processos-para-pessoas/</loc></url><url><loc>https://macaubas.com/participacoes/2016-01-26-a-tv-na-era-do-streaming-como-emissoras-e-novos-players-estao-se/</loc></url><url><loc>https://macaubas.com/participacoes/2018-12-06-um-panorama-dos-ultimos-10-anos-da-agilidade-em-ti-no-brasil/</loc></url><url><loc>https://macaubas.com/participacoes/2019-08-15-desenvolvimento-para-big-screen-fragmentacao-entropia-infinita/</loc></url><url><loc>https://macaubas.com/participacoes/2020-06-02-os-efeitos-da-covid-no-consumo-de-streaming/</loc></url><url><loc>https://macaubas.com/participacoes/2021-05-11-o-hub-digital-no-bbb21/</loc></url><url><loc>https://macaubas.com/participacoes/2021-05-14-globoplay-no-bbb21-rajadas-e-recepcao-de-conteudo/</loc></url><url><loc>https://macaubas.com/participacoes/2021-06-01-bbb-tecnologias-para-o-conteudo/</loc></url><url><loc>https://macaubas.com/participacoes/2021-11-12-desafios-da-construcao-do-data-lake-nas-organizacoes-parte-1/</loc></url><url><loc>https://macaubas.com/participacoes/2022-05-18-como-a-globo-derrotou-o-loading-no-globoplay/</loc></url><url><loc>https://macaubas.com/participacoes/2022-06-20-globotech-blog-lancamento/</loc></url><url><loc>https://macaubas.com/participacoes/2022-08-23-rethink-your-ott-workflow/</loc></url><url><loc>https://macaubas.com/participacoes/2022-08-23-streaming-e-buffering-na-globo/</loc></url><url><loc>https://macaubas.com/participacoes/2022-09-13-plataformizando-na-globo/</loc></url><url><loc>https://macaubas.com/participacoes/2023-04-15-tecnologias-utilizadas-pela-radio-e-tv-brasileira-no-qatar-2022/</loc></url><url><loc>https://macaubas.com/participacoes/2023-06-21-produto-e-engenharia-com-igor-macaubas/</loc></url><url><loc>https://macaubas.com/participacoes/2023-08-10-podcasts-o-presente-e-o-futuro-do-consumo-de-audio-na-internet/</loc></url><url><loc>https://macaubas.com/participacoes/2024-04-15-streaming-producao-distribuicao-e-monetizacao/</loc></url><url><loc>https://macaubas.com/participacoes/2024-11-08-eventos-set-expo-tecnologia-e-imersao/</loc></url><url><loc>https://macaubas.com/participacoes/2024-11-27-diretor-de-produtos-globo-video-3d-foi-um-delirio-do-mercado/</loc></url><url><loc>https://macaubas.com/participacoes/2025-06-20-codigo-ia-e-sobrevivencia/</loc></url><url><loc>https://macaubas.com/participacoes/2025-08-18-alem-da-recomendacao-como-a-ia-generativa-esta-criando-universos/</loc></url><url><loc>https://macaubas.com/participacoes/2025-08-18-convergencia-tecnologica-sinergias-entre-streaming-e-dtv-para-a-nova/</loc></url><url><loc>https://macaubas.com/participacoes/2025-09-25-inovacao-em-escala-como-a-globo-alcanca-90-milhoes-de-usuarios/</loc></url><url><loc>https://macaubas.com/participacoes/2025-12-29-a-era-do-streaming-como-a-tecnologia-redefine-o-consumo-de-conteudo/</loc></url><url><loc>https://macaubas.com/participacoes/2026-04-19-making-data-pay-how-data-is-becoming-the-operating-system-for-media/</loc></url><url><loc>https://macaubas.com/participacoes/2026-04-21-monetizacao-transmidia-conectando-conteudo-plataformas-e-novos/</loc></url><url><loc>https://macaubas.com/participacoes/2026-08-18-a-nova-experiencia-do-fa-na-copa-do-mundo-2026-imersao-interatividade/</loc></url><url><loc>https://macaubas.com/participacoes/2026-08-20-o-consumo-de-midia-em-2030-6g-wifi-x-e-a-revolucao-da-midia-imersiva/</loc></url><url><loc>https://macaubas.com/participacoes/2026-08-21-how-globo-is-transforming-broadcasting-with-ai-cloud/</loc></url><url><loc>https://macaubas.com/participacoes/2026-09-24-painel-live-streaming-copa-do-mundo-e-picos-de-audiencia/</loc></url><url><loc>https://macaubas.com/participacoes/2026-09-29-aula-14-tecnologia-e-diversidade-de-pensamento/</loc></url><url><loc>https://macaubas.com/participacoes/2026-09-29-igor-macaubas-da-globo-transmissao-da-copa-ia-e-o-futuro-do-streaming/</loc></url><url><loc>https://macaubas.com/participacoes/2026-10-07-episode-11-igor-macaubas-globo/</loc></url><url><loc>https://macaubas.com/podcasts/</loc></url><url><loc>https://macaubas.com/sobre/</loc></url><url><loc>https://macaubas.com/tags/</loc></url><url><loc>https://macaubas.com/tags/4k/</loc></url><url><loc>https://macaubas.com/tags/agile/</loc></url><url><loc>https://macaubas.com/tags/audio/</loc></url><url><loc>https://macaubas.com/tags/bbb/</loc></url><url><loc>https://macaubas.com/tags/build-vs-buy/</loc></url><url><loc>https://macaubas.com/tags/carreira/</loc></url><url><loc>https://macaubas.com/tags/cdn/</loc></url><url><loc>https://macaubas.com/tags/cloud/</loc></url><url><loc>https://macaubas.com/tags/copa/</loc></url><url><loc>https://macaubas.com/tags/cultura/</loc></url><url><loc>https://macaubas.com/tags/dados/</loc></url><url><loc>https://macaubas.com/tags/dtv-plus/</loc></url><url><loc>https://macaubas.com/tags/encoding/</loc></url><url><loc>https://macaubas.com/tags/engenharia/</loc></url><url><loc>https://macaubas.com/tags/escala/</loc></url><url><loc>https://macaubas.com/tags/futuro/</loc></url><url><loc>https://macaubas.com/tags/gestao/</loc></url><url><loc>https://macaubas.com/tags/globo-com/</loc></url><url><loc>https://macaubas.com/tags/globo/</loc></url><url><loc>https://macaubas.com/tags/globoplay/</loc></url><url><loc>https://macaubas.com/tags/ia/</loc></url><url><loc>https://macaubas.com/tags/inovacao/</loc></url><url><loc>https://macaubas.com/tags/latencia/</loc></url><url><loc>https://macaubas.com/tags/live/</loc></url><url><loc>https://macaubas.com/tags/monetizacao/</loc></url><url><loc>https://macaubas.com/tags/nab/</loc></url><url><loc>https://macaubas.com/tags/open-source/</loc></url><url><loc>https://macaubas.com/tags/ott/</loc></url><url><loc>https://macaubas.com/tags/plataformas/</loc></url><url><loc>https://macaubas.com/tags/produto/</loc></url><url><loc>https://macaubas.com/tags/publicidade/</loc></url><url><loc>https://macaubas.com/tags/python/</loc></url><url><loc>https://macaubas.com/tags/scrum/</loc></url><url><loc>https://macaubas.com/tags/set/</loc></url><url><loc>https://macaubas.com/tags/smart-tv/</loc></url><url><loc>https://macaubas.com/tags/streaming/</loc></url><url><loc>https://macaubas.com/tags/tv-3-0/</loc></url><url><loc>https://macaubas.com/tags/tv/</loc></url></urlset>