From potential to results: real-world experiences with AI

Panel with companies recognized in the first edition of the AI Lighthouse Awards: Igor Macaubas (Globo), Phelipe Vasconcelos (Localiza&Co) and João Talles (Ânima Educação), moderated by Vinicius Martinelli (CI&T), on what AI has delivered one year after the award, the path from pilot to scale and the balance between risk and value.
Tuesday, November 10, 2026, 10:30 AM (BRT) · Experience House, Rua Gerivatiba, 207, 19th floor, Butantã, São Paulo
The AI Lighthouse Awards recognize Brazilian companies with more than 500 employees that turn AI into positive, measurable impact, using an independent methodology developed by Fundação Dom Cabral. It is a CI&T initiative, supported by AWS. Globo was one of the companies recognized in the first edition, in 2025.
In this panel, companies recognized in that first edition return to the stage one year later to share what has changed since the award.
On the agenda
- One year later: what the awarded AI initiatives now deliver to the business.
- From pilot to scale: the road between the first version and everyday operation.
- Reinvent or accelerate: applying AI to existing processes or rethinking the process from scratch.
- Risk and value: short-term returns, security and building for the future in the same equation.
- Starting today: lessons and tips for anyone on this journey.
Speakers
- Igor Macaubas — Director of Technology, Digital Products, Globo
- Phelipe Vasconcelos — Head of AI Products & Transformation, Localiza&Co
- João Talles — IT Director and Head of GenAI, Ânima Educação
- Vinicius Martinelli — Partner, EVP LATAM, CI&T (moderator)
The event runs from 8:30 AM to 12:30 PM and closes with the presentation of the 2026 Positive AI Use Index and the Top 10 awards.