Can you predict the next viral hit? In two sessions at Zoox Data Revolution 2026, an on-stage conversation in the plenary and a Zoox Session, Igor Macaubas shares how Globo uses data and AI to help Globopop creators decide what comes next.

Tuesday, November 17, 2026 · Hotel Unique, Av. Brigadeiro Luís Antônio, 4700, Jardim Paulista, São Paulo

One million views: is that a lot or a little? On a platform built around creators, a number on its own says little. The real question comes before the post: what will the audience want next?

That is what I'll be talking about at Zoox Data Revolution 2026, in its second edition billed as Latin America's leading Data and AI event, with a full day of C-level content at Hotel Unique.

Two sessions at the event

11:05 AM · Plenary: after the Globo case is presented, an on-stage conversation hosted by Zoox.
Afternoon · Zoox Sessions: a 25-minute conversation, Predicting the next viral hit: how Globo uses AI to anticipate the success of Globopop creators.

What we'll talk about

From analysis to prediction: how far should AI go in a creator's decisions?
Numbers with context: why fashion, soap operas, sports and comedy can't be measured with the same yardstick.
Technology, the Globo way: governance, security and speed in a company with its own technology and editorial culture.
Measuring success: what needs to happen for this bet to pay off for creators, audiences and Globo.

About Globopop

Globopop is Globo's curated social media app, launched in April 2026: an endless feed of vertical videos with soap operas, news, sports, entertainment, behind-the-scenes content and microdramas, organized into Palcos (stages) for talent, shows and creators. It's free with a Conta Globo.

The answers? Only on stage. See you there.